crankedmag

{ ride a bike… everyday, everywhere }

Market Your Product-or-Die

I must express a bit of disappointment in the Specialized Innovate or Die contest. I’d like a little more follow-up with the winning entry, I want to see more, read more, and see where this thing is going. The Aquaduct Mobile Filtration Vehicle is possibly the most beautiful bike concept I’ve ever seen. Absolutely outstanding from the little information I could glean from the brief YouTube video.

The entire Specialized IoD website is way too clunky to provide much detailed information; I’m sort of shocked they’re relying on YouTube to convey the contestant’s entries. And their site? Way to overload the bandwidth! The ominous galactic sound isn’t fooling me to thinking HAL is about to lock me out of my apartment. The site appears to solely be emphasizing the selling of their own product. (Yeah, yeah, I get it—it is!). I’m tempted not to even care about how their line of bikes are supposed to be different in furthering environmental change. Doesn’t the act of riding a bike at all “further environmental change”? Nevermind the Toyota ad seen on the same YouTube page as the “All Entries” page. I’d like to see Specialized do a bit more than throw five grand at a brilliant idea that they “inspired.” The Globe, upon initial observation, seems a decent bike albeit a bit mundane. Nothing hugely revolutionary.

Specialized Innovate or Die: bit of a let-down; Specialized Globe: nice and neat; Aquaduct Bike: Fantastic, I wanna see more.

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2 Responses

  1. Cristy says:

    This is a fantastic machine. I believe we can save the world with bikes…but that’ might just be me. I also think that Specialized could have done much better with the site. I see your point(s) and I agree. Good idea, poor execution (with the site not the Aquaduct “kick-ass” Mobile Filtration Vehicle).

  2. chas s. says:

    Find the winners and interview them. :0

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